It took time.
Years, actually. To grieve.
To raise my babies.
To carry the weight and still get up every day.
And somewhere in that quiet, slow rebuilding… the idea for Curated was born.
I’ve always had that “organizing gene.” You know the one. And yes, my CDs were in alphabetical order. But once motherhood hit... so did the chaos.
And then came the deepest kind of overwhelm: I lost my beloved husband unexpectedly in 2015. My person was gone. And suddenly, the stuff didn’t mean what it used to. What really mattered was my peace, my health, and the two little people still here with me.
He was a sentimental collector, and I had my own share of clutter, too. Together, we had filled a home with memories, and a lot of things we didn’t need.
I realized the clutter wasn’t just physical—it was emotional. So I started letting go... one drawer, one decision at a time. Curating my life, not just my home.
Somewhere in the middle of purging, healing, and figuring out how to live this new chapter…I found clarity.
I want that for you too.
You don’t need to go through a life-altering event to feel ready for change.
You just need the right support to move through your own hard transitions—with less stuff, more peace, and hope on the horizon.
In 2022, when my kids got a little older, I went all in and launched Curated By Ester + Co.
I wanted to be the kind of help I wish I had during my hardest season. Someone kind. Someone trustworthy. Someone who would show up and say, “You don’t have to do this alone.”
This isn’t just a team, it’s family-literally. These are women I trust in my home, with my family—and now, with yours.
Why I started Curated
Thanks for reading my story. I’d be honored to support you in yours.
– Ester
“We’ll handle the chaos so you can focus on starting your next chapter.”
How we will support you
Your home feels overwhelming.
There’s too much to do, not enough time, and the pressure to keep it all from unraveling just won’t stop.
Maybe you’re moving. Maybe life is shifting. Maybe you’re just tired of walking past the same pile that never goes away.
We’ll handle the chaos—so you can take a breath and get your time back.
No shame. No pressure. Just real progress.

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We’re here to help make the next step feel a little lighter.
You don’t have to do it alone.